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Case Study: Employee Recognition at a Media Company

Case Study of Employee Recognition at a reputed FM Radio company, part of one of the largest media groups in India. The company uses the HiFives platform to run its program.

Executive Summary



Organization Profile

A pioneering brand in the Indian radio space with a network across 30+ cities owned by a large media conglomerate.

Workforce Profile

The company has 800+ employees comprising radio jockeys, programming staff, sales and marketing personnel, and other functional staff.

Program Objectives

The company is looking to build a strong culture of recognition:

1. To recognize employees for the extra mile in their day-to-day efforts

2. Let employees know that someone has noticed their noteworthy contribution

3. A casual and fun way to recognize each other or praise each other

4. Make people feel good and acknowledge them with a beautiful note

5. Employees are free to nominate any of their colleagues/peers from any department/ location

Program Details

R&R Program Details of a Media Company that uses the HiFives Platform

The program consists of monetary and non-monetary recognition nominated by managers and peers.

The program includes spot awards, quarterly rewards, and recognition for demonstrating the organization’s core values.

Platform Access

Employees can access the HiFives platform via the company intranet using single sign-on (SSO), integrated with their Google Workspace accounts, without separate credentials.

HiFives is an AI-powered employee rewards and recognition platform for enterprises.

Program Branding

User Dashboard of the HiFives Employee Rewards and Recognition Platform at a Media Company

The HiFives platform includes the program’s branding, such as the logo, theme colors, e-certificates, and all email and Slack communications.

Manager Recognition

User Dashboard of the HiFives Employee Rewards and Recognition Platform at a Media Company

Managers can nominate their team members for spot recognition and quarterly awards through the platform.

After that, the HR team and the respective business heads review and approve these nomination requests.

Once the awards are approved and released, employees receive personalized e-certificates via email.

Also, the reward points are credited to employee accounts on the platform.

Peer Recognition

Peer Recognition on the HiFives Platform for a Media Company

Also, any employee can recognize another employee by selecting an appropriate e-card and personalizing it with a relevant message.

This form of informal recognition is non-monetary and does not require any approvals.

So, the recipient receives the e-card instantly by email, and a copy is sent to their reporting manager.

Value Recognition

Value Recognition on the HiFives Platform for a Media Company

Co-workers can recognize others for demonstrating the company’s core values using value cards.

These value cards are non-monetary and do not require any approval.

Employee Appreciation Events

Events-based Recognition at a Media Company using HiFives Platform

The HR team hosts employee appreciation events on the HiFives platform for International Women’s Day, Teacher’s Day, Youth Skills Day, and World Radio Day.

During these events, employees recognize one another with e-cards tailored to the occasion.

Employee Engagement Events

Employee Stories posted on the HiFives Rewards and Recognition Platform at a Media Company

The HR team uses the platform to engage employees during Mother’s Day, Independence Day, and festivals.

Employees post pictures and videos of these activities using the HiFives Stories.

Other employees across the company like and comment on these stories.

The best stories are often rewarded on the platform itself.

Gamification

Leaderboard on HiFives Employee Rewards and Recognition Platform for a Media Company

Employees earn reward points from different awards they receive through the platform.

Additionally, the platform’s Leaderboard shows the top winners by reward points across teams and locations.

Social Visibility

Wall of Fame on the HiFives Employee Rewards and Recognition Platform for a Media Company

All awards, peer recognition, and employee milestones are automatically posted on the HiFives Wall of Fame, where other employees can view and like them to congratulate the winners.

Employees can also share the rewards and recognition they have received directly on their Facebook timelines.

Redemption of Reward Points

Redemption of Reward Points on HiFives Platform for a Media Company

Also, employees can redeem their reward points for e-gift cards from leading brands.

Employees can choose from a catalog of e-gift cards from several hundred reputable brands.

In a few hours, they will receive these e-gift cards via email.

Redemption of Reward Points on HiFives Platform for a Media Company

Program Traction

Integrate Reward and Recognition with Innovation Efforts

The HR team can also access reports and analytics dashboards to monitor key program metrics and take appropriate action to drive traction.

Reporting and Analytics on the HiFives Rewards and Recognition Platform for a Media Company

The program’s key metrics, such as the percentage of employees recognized, are compared across different departments and locations, and appropriate actions are planned.

Reporting and Analytics on the HiFives Rewards and Recognition Platform for a Media Company

Program Impact

Measure The Impact Of The Program

The HiFives-powered employee recognition program delivers several benefits for the company:

Creating a culture of appreciation

Driving higher levels of employee engagement

Promoting organizational core values

Client Testimonial

HR Head:

Extremely user friendly interface, hassle-free transition and overall support strategic and administrative support.

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Lead author of this article is an HR Tech & AI Evangelist and the CEO & Co-Founder of HiFives, an AI-powered employee rewards and recognition platform for enterprises.