Role of Top Management in Driving Employee Rewards and Recognition
Every organization today is waging a war against its competitors to attract, hire and retain the best talent within their specific industry. Sadly, gaining momentary success in terms of hiring top talent does not guarantee their long term retention. Hence, business organizations need to explore new methods of motivating their employees and enhancing their sense of belonging and loyalty. In this context, employee rewards and recognition programs have come to play a vital role in encouraging the employees to stay committed towards organizational growth. However, in order to get the best results, it is essential for the top management of an organization to actively participate in employee rewards and recognition programs.
What necessitates the Involvement of the Top Management
It is a common perception that employee recognition is just another HR process that does not require the involvement of top management. However, given that the process plays a critical role in driving performance, doing it properly while also ensuring employee satisfaction, is the need of the hour. The involvement of the top management can lend greater credibility to the whole program and help in the creation of a dedicated workforce. In fact, the top management can no longer afford to be on the sidelines of employee recognition as it is directly related to the success or failure of the business. The availability of countless lucrative options for even entry-level professionals outside an organization has made it necessary for the top management executives to take up an active role of caring and people leadership.
Understanding the Role of Top Management
The time, when senior managers preferred to remain blissfully ignorant about how and when employees received rewards and recognition, has long since passed. Today, the top executives need to treat their employees as valuable assets and maintain a harmonious relationship with them. They also need to actively participate in establishing and implementing an employee recognition and rewards system and culture based on a careful analysis of company policies and procedures. They should conduct a thorough assessment of the responsibilities and risks associated with a specific job role to define the best ways of recognizing and rewarding the efforts of the employees fulfilling these roles. Simultaneously, they need to ensure the alignment of the reward system with company objectives, vision, and mission. The decision about whether the rewards should be offered in cash or kind also needs to be taken by these executives on the basis of the job profile and interests of selected employees.
How Top Management influences Employee Motivation levels
For most employees, especially those working at junior most levels within an organization, the members of the top management are nothing less than celebrities. The very fact that these top executives invest time and effort to acknowledge and appreciate the contribution of such employees towards organizational growth can prove significantly motivating. It can actually boost the efficiency and engagement of the employees by a significant margin, which can, in turn, enhance business performance and growth. Most importantly, it makes the employees feel valued and cared for and this can further help in bridging any commitment gaps that the employees might be having for the organization. The direct involvement of the top management in the rewards program assures the employees that their hard work and commitment is not going unnoticed and that they have no reason to feel insecure about their future within the organization.
What the Top Management needs to do
In addition to making the various decisions about what, why, where and when of the reward program, the members of the top management can do the following to further enhance employee motivation levels.
Send personalized congratulatory emails
Receiving a personalized email congratulating them for their efforts and achievement form individual members of the top brass can help in keeping the employees motivated for long. The email serves as proof of the fact that their dedication and hard work was not only acknowledged and appreciated but also rewarded appropriately by people who matter the most.
Make time for a Personal Interaction
An opportunity to hold an informal interaction with the members of the top management is nothing less than a reward for most employees. It assures them of the willingness of their employers to learn more about them as an individual. Moreover, it also provides the employees with a unique opportunity to present themselves as the potential candidates capable of handling greater responsibility.
Support the Efforts of Employees aimed at Organizational Growth
One of the best ways in which top management can enhance the motivation level of employees is to support their ideas and efforts aimed at organizational growth. Even if some of these ideas seem completely bizarre, it is the responsibility of the management to give the employees at least once chance to prove themselves without being judgemental.
Top management executives can no longer keep themselves disassociated from the rewards and recognition programs within their company as it affects the overall performance and efficiency of the workforce quite significantly.