Important personal milestones in the employees’ lives such as birthdays, weddings, anniversaries,etc. offer a good opportunity for reward/ gifting intervention on the part of the organization. As these events mean a lot to the employee, remembering, wishing and gifting the employee on these occasions have great impact on the motivation levels of the employee. Organizations that run these birthday and wedding/ anniversary gifting programs have seen good results. However, it is no mean task to execute these programs with hundreds or thousands of employees. Hence organizations need to leverage technology and third-party providers to run such programs.