How to make Rewards and Recognition Programs work for Gen Z employees?
Most organizations have just felt the satisfaction of figuring out the needs and expectations of the millennials present within their workforce. But they hardly have time to celebrate this achievement, as an entirely new generation of employees is becoming a part of the workforce. This new generation, referred to as Generation Z, is as different from the millennials as they were from their predecessors. Consequently, organizations are once again faced with the need to modify their rewards and recognition programs to accommodate the newest members of their workforce. This can definitely prove to be extremely challenging especially within organizations where several generations of employees work together.
An Overview of Gen Z
Before learning about the reward and recognition programs that would most likely prove most motivating for the Gen Z employees, it is essential for hiring organizations to know more about these individuals. This generation of employees comprises of people born between the mid-1990s to 2000. According to a survey, Gen Z is expected to form 35% of the workforce by the year 2020. This generation has spent most, if not all, of its formative years, being exposed to on-demand and constant connectivity. As such, they expect their workplaces to offer easily accessible and convenient technology solutions. Not surprisingly, their expectations with respect to the rewards and recognition they are likely to receive from their employers are drawn along the same lines.
Rewards and Recognition Tips for Employers of Gen Z
Like their preceding generations, Gen Z employees also need to be amply recognized and rewarded for their work and contribution towards organizational growth. However, given that the members of this generation have only recently begun to be employed, the hiring organizations are yet to figure out the best way rewards and recognition programs that will ensure maximum engagement and motivation of the newest members of their workforce. In this context, the below-discussed tips can quite useful for the employers of Gen Z.
They prefer to keep it simple
A large majority of Gen Z employees prefer rewards and recognition programs that are quite simple. They may feel more happy and content by a simple mail of appreciation from their superiors, rather than being publicly appreciated and rewarded in front of their team and peers. They are also do not like to be bestowed with heavily worded certifications or medallions, but would rather prefer something more practical and useful in lieu of a reward.
They love Tech Toys
Gen Z has been bought up in an environment where the use of technology is a part and parcel of life. This has ensured a deep-rooted love for various technology tools and toys in their minds and hearts. Hence they are almost always motivated by rewards that are technology-driven. Be it a gadget that has been recently launched in the market or an opportunity to learn a new skill or master a technology, such rewards go a long way in ensuring great employee motivation and satisfaction for this generation.
Paid Activities are always more effective
A paid family dinner or a fun outing with friends or even movie tickets and meal vouchers is something that the members of Generation Z would generally give preference to. Such rewards provide them with an opportunity to relax and unwind and also spend quality time with people who matter the most in their life. Moreover, it saves them from the stress of financial expenses which more than compensates for any loss of cash reward they might have received.
Additional Perks are preferred over Rewards
Employees of generation Z seek a more comfortable and flexible work environment. Hence they are willing to forgo any cash or kind rewards if it means getting additional perks and benefits at the workplace. The good thing is that even the perks and benefits being sought are not too unrealistic. In most cases, these include greater flexibility in work schedules, preferred work areas, free pick, and drop facilities or even an increase in the variety and frequency of serving hot or cold beverages.
Personalized Rewards tend to make a great difference
When it comes to employee recognition and rewards, the members of Gen Z workforce feel considerably motivated by personalized gifts. It makes them feel truly valued and appreciated as an individual. They are assured of the fact that their employer knows them not just as another useful asset but as a person with specific tastes, likes, and dislikes. This helps in establishing a strong bond of trust and emotional connectivity between the employees and the business organizations and ensures the creation of a committed and dedicated workforce. In most cases, the size and cost of the personalized gift do not matter much, but the employers need to ensure that it matches the position of the employee within the organization.
Keeping the above points in mind, organizations can develop suitable employee rewards and recognition programs that can be extremely satisfying and constantly motivating for the members of Generation Z workforce