Freedom of choice – critical factor for success of a rewards program

HR teams across organizations end up spending a lot of time on deciding the ‘right’ reward items. There are a few usual suspects – iPods, Shopper’s Stop, Lifestyle or Landmark vouchers, laptop backpacks or high-end pens, depending on the budget and the occasion. These are time-tested formulae what seem to work like Bollywood masala movies!

Wrong! Ask the employees – they are really tired of getting these same products over and over again. Not everyone needs an iPod or cares about owning an expensive pen! They would probably be happier if they get to chose what they want – could be something they need immediately for their day-to-day needs like a rice cooker or a mixer grinder or something they want to gift to their parents like a mobile phone or a DTH connection. Giving employees the freedom of choice for deciding their own rewards might be one of the best ways to unlock the full potential of a rewards program!

-by HiFives

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