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A Guide to Festival Gifting for Employees

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A Guide to Festival Gifting for Employees


Given the importance of festivals in India, organizations have always tried to participate in such celebrations for their employees. It has generated considerable attention to festival gifting among organizations. To help organizations navigate through this challenging process, we have put together this guide to festival gifting for employees:

Why is Festival Gifting such a Challenge for Organizations?

Traditionally, organizations have gifted items such as sweets, dry fruits, snacks, or even small appliances to their employees.

Now, chocolate boxes, gift vouchers, and electronics are increasingly replacing them.

Organizations find it challenging to manage the process of festival gifting due to various reasons:

1. Time Sensitivity

Employees need to get the gifts in time for the festival.

2. Budget Constraints

Budgets are usually tight in most organizations.

3. Need for Personalization

Employees have different preferences.

4. Ensuring Quality and Logistics

Getting the right gift to the right place at the right time is always challenging.

Freedom of Choice for Success of Employee Rewards Programs

Each employee’s preferences vary based on factors such as age, gender, marital status, ethnicity, personality, and other personal characteristics.

Hence it is a nightmare for the organization to come up with a scalable solution to festival gifting.

Due to their small size, small organizations find it challenging to identify vendors, negotiate with them, and manage the entire process.

Prize-Tokens

Larger organizations face the challenges of big numbers and the geographical dispersion of their workforce.

This gets further complicated as many employees are working from home, often from smaller places.

Food-Delivery

Given the visibility and importance of festival gifting, there is considerable pressure on the HR and Admin teams.

To top it all off, even a single lapse receives significant attention, drawing considerable flak from the employees and management.


Festival Gifting

A large insurance company with over 13,500 on-roll and 5,000 off-roll employees faced massive challenges with the Diwali gifting for its employees.

They have tried various methods for years, such as delivering physical gifts or sending gift vouchers for a specific brand.

However, these options required significant administrative hassles in procurement and distribution, and due to delays or a lack of choice, they did not provide the desired employee experience.

The company leveraged the HiFives platform, already in use for its employee rewards and recognition program for its festival gifting program. 

Employees were given gift points on the platform instead of physical items or vouchers. They could redeem these points for any of the hundreds of brands of e-gift cards available on the HiFives platform.

The new process delivered several benefits to the organization immediately:


What are the Best Practices for Managing Festival Gifting?

Organizations understand that festival gifting is a great way to enhance employee experience and create emotional bonding with employees.

Given its importance for organizations, they must manage it as well as possible.

Here’s a guide to festival gifting that is simple and easy to implement:

What are the Best Practices for Managing Festival Gifting?

1. Plan well in Advance

Seek Funding For The Program

Since timing is critical, organizations must start planning well in advance, ideally several months before.

Firstly, they need to get the necessary budgetary approvals and start identifying the right vendors to partner with.

Apart from budgets, they need to consider other financial implications, such as taxation, etc.

2. Offer Choice to Employees

Gift Cards

One of the biggest challenges is ensuring employees feel happy and satisfied with their gifts.

Hence, the best way to ensure this is by providing choices to the employees in selecting their gifts.

For example, giving gift vouchers that employees can use at multiple retail stores or online shopping websites is a great option.

These gift vouchers offer employees the freedom of choice, as opposed to specific items such as home appliances, gadgets, or beauty and wellness products.

3. Provide Convenience for Employees

Freedom of Choice

In earlier times, employees would lug home an appliance they had received as a festival gift. Or even a big box of sweets!

However, physical gifts can be easily lost, misplaced, or stolen.

Organizations need to look at gifting options that ensure the convenience of the employees. 

4. Use an Online Platform

Chatbot

Organizations should consider using an online platform to manage their festival gifting programs.

Such platforms offer employees multiple gift options within a specified budget range.

Platforms such as HiFives provide options for hundreds of gift vouchers of popular brands, delivered electronically.

It ensures both freedom of choice and convenience for employees.

Organizations can use these platforms for festival gifting, employee rewards, and recognition.

Our Final Perspective

Festival gifting is an important activity for any organization looking to build a stronger connect with its employees.

This guide to festival gifting for employees can help organizations manage the process smoothly with minimum administrative overhead and operational hiccups.  

Sagar Chaudhuri

Lead author: Sagar Chaudhuri, the Co-Founder and CEO of HiFives. He is an HR Tech Evangelist with over 25 years of experience in both corporate and entrepreneurial settings. Previously, Sagar has held leadership roles with companies such as Genpact, Infosys, and ICICI Bank. He has an engineering degree from IIT Kharagpur and an MBA from IIM Lucknow. Connect on LinkedIn

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Learn more about HR Best Practices on HiFives.

HiFives is a global employee rewards, recognition and engagement SaaS platform that enables organizations to digitize, automate and transform their employee experience. It is used by 100+ large enterprises, small businesses and startups in manufacturing, retail, technology, financial services and media, across 25+ countries.